Many businesses believe their digital marketing is working because they see more likes, followers, and website traffic. But eventually a frustrating question appears: If marketing is working… why isn’t revenue growing? For many SMEs and startups, the problem isn’t visibility. The problem is conversion infrastructure. At Gregory & Co, we follow a simple principle: If your marketing isn’t reflected in your accounting, it isn’t working. Digital marketing today isn’t just about being online. It’s about building systems that turn attention into income. The Vanity Metric Trap Many companies fall into what we call the Vanity Metric Trap. Metrics like: Likes Followers Clicks Impressions can make marketing look successful. But if those metrics don’t translate into leads, customers, and revenue, they don’t drive real growth. The metrics that actually matter are: Customer Acquisition Cost (CAC) Conversion rate Revenue per lead Marketing ROI What Happens After the Click Most campaigns don’t fail...